Devoted to Beauty Since 1980
Devoted to Beauty Since 1980
History
That
Inspires
1980
establishment of Rubella as a state enterprise
1997
Rubella becomes a privately owned company
2001
Rubella establishes its own distribution in Bulgaria
2005
Rubella becomes more active on the PL market and obtains several internationally recognized and renowned certificates for product and work quality
2011
Rubella acquires one of its main competitors on the Bulgarian market – Alen Mak, one of the oldest cosmetic businesses in Bulgaria, since 1892
2017
Rubella acquires its English partner and distributor in the UK, Mellor & Russell
Our Code of Ethics
Respect
Teamwork
Direct Communication
Our Mission
We believe everyone is special. With this in mind, we develop and produce the best innovative, effective, and safe cosmetics at reasonable prices designed for the whole family, which would make it feel happy, beautiful and content.
Our Values
Innovation
we believe innovation is key to success, which is why at Rubella we strive to be on top of the trends and even be ahead of them
Satisfaction
we highly value our customers’ and partners’ satisfaction in their work with us
Loyalty
to us it is the foundation of long-term success because it defines the mutual trust and desire for business
Ambition
in Rubella this is the top driver for success and growth
Devotion
best results come with devotion and consistency
Partners Worldwide
RUBELLA constantly expands its global markets and today the company is recognised on nearly all continents. It has established long-term partnerships with leading distributors and traders across Europe.
Credibility
At RUBELLA we cherish beauty and what it gives back to the world. Our promise is to carefully select the ingredients and formulas for our products while also following the international quality standards.